Morrisons The Best Fairtrade Guatemalan Ground Coffee

Brazil, Climpson and Sons

Climpson and Sons Brasil Daterra Estate Coffee BeansWe love the packaging on these Climpson coffees – they look like they’ve been bagged out there on the farm. Nothing fancy – just a brown paper bag and label with some better than usual blurb – plus the date is was actually roasted – the 6th Jan in this case. “Plunger lovers in mind” eh? Let’s get plunging! Well, it does taste different – somehow it just tastes fresh. Is that because it actually is, or because we read the date on it and it just makes us feel that we’re getting something hot from the oven? The taste is super-fragrant – and quite mild. Even after cranking this up an extra spoon, it still didn’t get any stronger – it’s one to be enjoyed with less milk and less sugar than you might normally have. One to savor rather than kick you up the arse first thing in the morning. 8/10 – only marked down for it’s mildness. 

What the manufacturers say:

“Daterra Estate is actually two very large farms spread over two regions – Sao Paolo and Minas gerais. They have embraced social responsibility and provide a myriad of health and education schemes for their many workers. Also a leader in coffee production technology, we use their smooth arabicas in our espresso blends. here we have plunger lovers in mind: sweet, honey, nutty. One word: smooth. And yet in no way dull or boring. The results of years of agronomical and processing research conducted by this forward-thinking farm are the wonderful arabicas grown and processed there. The flavours are clean and the “pulped natural” process used retains a high level of sweetness in the finished green beans, certainly more than the tradtional processing used throughout Brazil. Our roast profile for this single estate coffee has plunger drinkers in mind, where you will experience medium body, significant toffee sweetness and a delicate acidity. We’ve tried it in V60 pourovers and were very happy with the retention of body at this roast. On our La Marzocco at the roastery where tried it with and without milk many times and on various guinea pigs (ie unsuspecting roastery visitors). Our conclusion was that provided you take care to control the extraction carefully, the straight shot tastes sweet and smooth at a fairly long 32 grams. Daterra Estate release their coffees by named sections, where they plant varieties separately. Current section: Sunrise Variety: Mundo Novo”

Rate this coffee

(No Ratings Yet)

2 thoughts on “Morrisons The Best Fairtrade Guatemalan Ground Coffee”

  1. cougheee

    The Best?
    No Morrisons, this is not the best, this is just a very strong dirty tasting coffee. There may well be worse coffee’s than this, but none of those boast such a scandulous claim on their packaging.
    It has however improved as I’ve made my way down the cup, which leaves my final impressions of this coffee as a distincively average, all be it strong brew. I’ve also just noticed an odd aftertaste, connoisseurs would probably refer to as being ‘earthy’. In reality it tastes like dry soil.

  2. Judge Hank

    Morris Miner
    Made this with glee. A cool green ‘Matrix’ looking pack. Kick arse I thought. Neo would be proud. No – 10000 neo’s would be replicated and sent to hunt the stupid man that said to Mr. Morrison “Yes, this is the bean we must purchase and grind for our customers”. “Why” Mr. Morrison asked to which the marketing dude replied “Uplifting and refreshing is out, dirty and depressing is in, we want to match the mood of the people and in a recession people want to drink shit coffee that makes them ill”. and so it was done. This was put on the shelf at morrisons and it reflects the mood entirely. However if like me during the depression you want a coffee to make you feel good then OMG steer clear of this dirty little number. 3/10

Leave a Comment

Scroll to Top