Douwe Egberts Fired Up Coffee
Can you believe it? Douwe Egberts, who have been peddling the same three packets of coffee for donkey's years, have finally wised up and gone for some rebranding! Now, the cynic in me says that the contents of this packet are the same as the old packets. BUT - we're excited by this one nonetheless. Is it really a new strength 6 and a contender for the throne of the Lava Java? Well, clearly Douwe Egberts have been sniffing around the marketing dept. of Taylors of Harrogate - as this is just a straight forward rip off of their Lava Java - even down to the picture of some lava on the packet. But we don't care - packaging for coffee is important - these guys need to realise there is nothing else to tell them apart. For 99% of the UK population coffee is either just instant or real. Anyway - Taylors can rest - this one is a bit too harsh for our liking. The smell off the cup is strong and dirty - the smell of cheap Robusta beans - and the taste is so bitter I really had to load mine up with extra sugar to get it down. I still didn't mind it though - it's just really unsophisticated. 6/10
"Fired up is an indulgent, rich blend for those who love a strong, espresso style coffee. The beans are roasted for longer, drawing out a smoulderingly delicious aroma and intense flavour. This strong and earthy coffee provides a powerful kick for a fired up feeling any time of day."
There's some of their stuff here on Amazon