These Morrison Coffees are always hard core killers, and this is no exception. We made this as normal and it was just way over the top. A bitter, filthy dirty brew. This could only be at home on a building site being drunk by hardened, crack-showing navvies who would probably even dunk a biscuit in it. The only way we could take it was to water it down a spoonful - but even then the first taste sends you reeling and staggering backwards. However - if you keep the faith, this one does improve as you go down the cup. I don't know how this works - maybe because your taste buds a being systematically stripped off and by the end, you just don't care. Who knows - but my head now feels a bit fuzzy and I'll rate it above the 5/10 "never buying it a again" watershed. Its a 6/10.