It’s been a long while since there’s been a different Lavazza on the shelf – they’ve always stuck with their classic branding over the years which, let’s face it, has always been pretty damn cool. There must have been a shake up over at Lavazza HQ - a new director trying to make his mark – because on our local Sainsbury’s shelf there’s three new retro styled packets of the stuff. Even their marketing geeks have got in on the action – claiming ‘notes of dried fruits’ – a phrase which the Mr Cool Lavazza himself would probably have choked on. Anyway, here’s our first one - it’s the mid strength one of the three and, as to be expected, there’s no bloody fruit in there. Instead of which there’s a packet of small Italian fists waiting to jump out and punch you in the throat. Which, for sure, they do. This stuff kicks arse like a good Italian should, except when their at home being good to their mummies that is. It’s a super fine espresso grind through – we had to decant slowly from our caffetiere to avoid getting a mouthful of 2-stroke Lambretta tail pipe dust. Strong and grainy like a John Holmes classic - it’s 8/10 from us.